Thursday, January 30, 2020

Title Research: Split (2017)

How many titles are displayed during the opening sequences to the film? 
Twenty four. 

What images are prioritized in the opening sequence? 
The opening image shows a man in a car with a gas mask on attacking someone. The images that follow show air vents and a girl being dragged to a room, coming in and out of consciousness. The last image after the titles shows the girl waking up on a bed of hay. 

What connotations do the images carry? 
The opening image creates the idea that someone is being attacked in their car. The images afterwards show that the girl being dragged is the man's victim and that she had been drugged and brought to a secondary location. 

How is genre reinforced through symbolic and technical codes from the outset? 
The genre is reinforced through editing, colors, fonts, sounds, and images. The title sequence is very creative. Some titles  come one after the other, the screen looks as if it is glitching when it changes to a new title. The other come right after the appearance of a clip from the kidnapping scene. The titles are only in black and white, the font is large for the names, small for the descriptions, and in all capitals. The sound is very sinister, making the viewers feel anxious and empathetic. The same aspects for the clips matter as well. We see a dimly-lit hallway with filthy walls and flickering lights, as well as a room with a bed of hay. 

How does the film establish an enigma from the outset?
The viewer wonders who the man is, who the victim is, and how they know each other. They then ask themselves where he is taking her, how did they get there unnoticed, and what is going to happen now that she is awake. 

What strategies are used to ensure the film appeals to its target audience? 
The creepy music draws people in, but the part I believe appears the most is the insertion of clips through the title sequence. People want instant gratification, and they receive it when the title and opening scene of the film are going on at the same time, intertwining and creating a story. This makes the viewer want to watch the film more, as they do not have to wait for the title sequence to be over to begin the film. 

How has technology been used effectively? You want to consider camera angles, transitions, and editing techniques. 
The angles are used to show the perspective of the victim for the most part. We see first the man attacking her in a point of view shot. We then see a low angle shot showing the flickering lights and the room she is moved into. The transitions between the clips is very harsh and sharp, no fades or dissolves, just one clip to the next. However, the editing for the titles has a glitching effect which is very interesting and appealing to viewers. 

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