In our last project, the commercial, we used common conventions. These included the typical style for a food and drink commercial. We also researched typical camera angles and movements for a commercial like Dunkin' Donuts. We did not focus on how our product engages with audiences and how we represent groups and issues. For this project, I want to target these aspects more. These are important in making a commercial attractive to viewers considering that the more representation we have, the more people are engaged. Now that my production skills and knowledge of technology have improved, this music video will be more professional-looking than the commercial. The editing process of the commercial helped me get better at working certain editing and production applications.
The song that I will be doing is Til I Forget About You by the band Big Time Rush. Originally, Big Time Rush was a TV show on Nickelodeon running from 2009 to 2013. The theme song was adapted into a full length song which then appeared on their debut album titled "BTR", which was released in 2010. The band went on to produce two more albums in 2011 and 2013. The song Til I Forget About You is considered a staple in American childhoods for our generation. This song came out when we were all around 7-10 years old, the perfect time for the accompanying show to come out.
The genre for Til I Forget About You is pop and the band is a typical boy band. The typical costumes for a music video like this is going to be early 2000s, preppy, boy clothing. This includes black skinny jeans, button up or v neck shirts paired with a vest or blazer/leather jacket, a matching tie, and black sneakers. Extras can include skinny belts and beanies or snapback hats. Typical lighting for this video would be bright, white lights and natural lighting. The acting in a music video has to match the mood and setting portrayed. If a song is sad, the actors cannot be happy and vice versa. For this video, the acting has to be very upbeat and happy. The makeup has to be very minimal, considering they are all boys that do not regularly wear heavy makeup. However, in order to make it perfect, the actors mays have to wear some foundation to cover any blemishes and powder to avoid appearing shiny. The props would include microphones for a performing scene, pool toys for an outdoor scene, and a car for a driving scene. The props and setting should reflect an easygoing, fun attitude. The setting will be different for a few scenes. One will be at a pool/outdoor party, another at a "performance," and another in the car. The editing will include a lot of cutaways. My idea is to show the boys at different places (the ones previously stated) while singing the song. I want the transitions to be sharp, meaning very little fade or dissolve effects. There will be quite a few low angle, high angle, and eye level shots depending on the location. A typical camera movement includes a pan, tracking shot, and zoom. I plan on filming with a phone camera as I liked the way those clips turned out in my commercial project. For sound, I'm going to remove all of the sound from filming and add the music from the song. The boys will be lip-syncing.
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