Storyboard Blog for Commercial

Angles & shots:  We're going to use and establishing shot into scene which shows where the shot will be. Then a medium close up to to show the chest up and point out the action of the subject. We will then move into an eye level angle which is straight on to point out the subjects mood. We then will use a low angle to make the actions of the subject pop. We will then use a long shot which will shoot the subject head to toe. We will also be using a high angle to view the actor in the 5th scene as she runs.

Movements: Our first movement will be a zoom towards the subject. We are using a zoom because it is a good way of going from a wider shot to a more detailed shot, conveying more of the story. We are also going to be using a pan shot in the 5th scene. We are doing this so that we can follow the actor without using a tracking shot. 

Editing: We will be using 5 different transitions. The first transition is a fade in to the first scene. Then in the second scene, we will be using a cutaway to view the coffee, cutting back to the actor after. We will also be using a jump-cut to go from scene 2 to 3, showing the time passed between the first sip of coffee to when the actor finishes it and is able to complete his homework faster. We will then use a fade in again to show a different storyline. To go from scene 4 to 5 we will use a zoom to go from the establishing shot of the track to a medium shot of the actor running. Lastly, we will use a dissolve to go into the logo screen, using an insert. We will also be adding a voiceover to say the catchphrase.